Bill Kreysler, Chief Executive Officer, Kreysler & Associates
Larry Rocha, Chief Information Officer, WATG

Speaker Bios
William Kreysler is a full-time executive overseeing all aspects of Kreysler & Associates (K&A) activities. A custom molder of fiber reinforced products located in Napa County, K&A has won awards for excellence in the manufacture of Fiber Reinforced Polymer (FRP) architectural products, industrial products, and large-scale sculptures. The firm has customers throughout North America, Europe, and Asia. Before founding K&A in 1982, Mr. Kreysler was Executive VP and Production Manager for the Performance Sailcraft Corporation (PSC), Northern California’s largest manufacturer of sailboats at the time. During his 10 years at PSC he managed the production and distribution of over 12,000 sailboats in 3 models.

As Senior Vice President and Chief Information Officer, Mr. Rocha is responsible for the design, implementation and maintenance of WATG’s computer and information systems worldwide. Rocha has presented at numerous industry conferences and symposiums including the Harvard Graduate School of Design, AEC Systems, Computers for Construction; the North American AutoCAD User’s Group, the ZweigWhite Internet Strategies conference, the AIA Technology in Practice conference and the AEC/IS Roundtable. In addition, Rocha has been published in several professional journals including: Architectural Record, Progressive Architecture, and ENR on the subject of technology in architecture.

Ryan Smith (University of Utah), Dave Bleiman (Rutherford & Chekene), and Bill Kreysler (Kreysler & Associates) share their insights into product innovation in the AEC industry.