Kathryn Whitenton, Director of Digital Strategy
Nielsen Norman Group

Talk Description
The first step toward a successful intranet is making your firm's essential content easily accessible. If your employees cannot find your firm's standards, best practices, checklists, templates, and policies, they might as well not exist. Unfortunately, many intranets are designed by committee, without being tested and validated by end users, often resulting in confusing navigation and organizational structures.

The solution is to leverage the insights of your employees through user-centered research and design methods when developing the information architecture for your intranet. This talk will explain exactly how you can incorporate proven methods for understanding user expectations into your intranet's design. Learn how intranet teams have used simple techniques (such as usability testing and card sorting) to create great employee experiences.

Speaker Bio
Kathryn Whitenton is the Director of Digital Strategy at Nielsen Norman Group, a firm which is recognized around the world as a leader in the field of user experience for more than 20 years. Kathryn consults with clients to evaluate and improve designs for both consumer-oriented systems and for large intranets, from Fortune 500 industry leaders to small startups, in diverse industries including finance, professional services, health care, media, technology, and telecommunications.

Christopher Parsons of Knowledge Architecture interviews Kathryn Whitenton of Nielsen Norman Group at KA Connect 2019.