Back to All Events

LEARNING LAB | Moving from Firefighting to Strategizing: How Knowledge Management Can Transform AEC Marketing

In the fast-paced world of Architecture, Engineering, and Construction (AEC), marketing professionals often find themselves in a constant state of firefighting—dealing with pressing issues and urgent deadlines. But what if there was a way to shift from this reactive mode to a more strategic, impactful approach? This SMPS Learning Lab will explore how Knowledge Management can be the key to transforming AEC marketing, offering benefits that extend from personal career growth to enhanced team effectiveness and firm-wide performance.

Knowledge Management is not just a technical or operational function—it has profound implications for marketing. By effectively managing knowledge, AEC marketing teams can move from simply responding to urgent demands to strategically planning and executing campaigns that align with long-term business goals.

Katie Robinson experienced this constant state of firefighting 20 years ago when she joined LS3P as a marketing coordinator. In her words, “I didn’t want to live like this anymore.” She was wasting too much time searching for assets, project information, and resumes to put together competitive proposals. So she took responsibility for Knowledge Management and the rest is history! Today she is a Principal and the Chief Marketing Officer at LS3P.

This SMPS Learning Lab will dive into the real-world application of Knowledge Management at LS3P. Katie will share lessons learned from:

  • Building and leading the Knowledge Management program at LS3P

  • Establishing LS3P’s Data Managers program

  • Launching F.R.A.N.K., LS3Ps new Synthesis intranet

  • Overcoming organizational barriers to change

We’ll conclude with an interactive Q&A session, giving the audience a chance to engage directly with Katie and explore how they can apply these lessons in their own firms. This is an opportunity to ask specific questions and gain practical advice on starting or enhancing Knowledge Management initiatives.

This session aims to inspire AEC marketers to embrace Knowledge Management as a strategic tool that can elevate their roles within their firms. By moving from firefighting to strategizing, marketers can significantly enhance their impact, driving both personal and organizational success.

We hope you can join us!

Learning Objectives

  • Best practices for building and leading a Knowledge Management program

  • Best practices for establishing a Data Managers program

  • Best practices for launching a knowledge rich intranet

  • Best practices for identifying and overcoming organizational barriers to change


Featured Guest

Katie Robinson, Chief Marketing Officer, Principal
Katie Robinson joined LS3P in 2004 and serves as Principal and Chief Marketing Officer. With a keen focus on supporting the firm's vision, Katie works closely with the Executive Committee to ensure comprehensive support across marketing, knowledge management, and strategy.

About LS3P
Established in 1963, LS3P is a multidisciplinary firm offering architecture, interiors, and planning services to a wide variety of clients nationwide. Central to all regions of the Southeast with offices in Charleston, Columbia, Greenville, Myrtle Beach, Asheville, Charlotte, Greensboro, Raleigh, Wilmington, Atlanta, Savannah, and Jacksonville, LS3P is committed to bringing state-of-the-art design, technology, and expertise of a strong regional firm closer to our clients on a local level. With a staff of over 500 employees, we have the resources to offer total design capabilities from site selection to occupancy, yet we are small enough to give personal attention to each client. Our practice leaders serve a broad array of markets including aviation and transportation, military and government, higher education, healthcare, K-12 education, hospitality, historic preservation, commercial, worship, and residential. The firm’s extensive design portfolio also includes specialized expertise in civic, parks and recreation, and other projects.