Our own Founder and CEO, Christopher Parsons, was featured on Episode 119 of the PSM Show podcast this week. The topic of the podcast was the relationship between knowledge management and marketing in professional services.
Key Discussion Points
- Why should marketers care about knowledge management (KM)?
- Are marketers good candidates to lead KM in their firms?
- Examples of firms effectively integrating KM with marketing
- Tips to persuade the C-Suite to adopt KM
- What is Synthesis and how does it help facilitate KM
- Why are you a fan of event marketing?
- Which marketing initiatives have been effective for your firm?
It was a great discussion and we hope you find a chance to listen to it.