How do we get our senior leaders to start sharing knowledge on social networks?
It’s a great question, and not just for marketing directors and intranet managers. Most of the senior leaders of architecture and engineering firms we talk to at Knowledge Architecture want to share their knowledge on LinkedIn, the company blog, and intranet. However, they have two very valid concerns which need to be addressed:
1) How do I know what knowledge of mine is valuable?
2) Where will I find the time?
Overcoming Content Anxiety
I gave a talk called “Short Passes: 5 Ways to Beat Content Anxiety” at KA Connect 2014 this past June.
One of the tips I shared came from Andy Ernsting, Brand Communications Leader at DLR Group. Andy shared the story of driving early adoption of SquareOne (their new intranet) at one of our client workshops last fall.
Andy’s tip speaks right to the heart of the two questions above—”what knowledge should I share?” and “where will I find the time?”
“We’re just asking you to comment. Once a week.”
In the clip above I paraphrased what Andy told the participants in our workshop. Here’s the key part:
“We’re just asking you to comment. Once a week. We’re not necessarily asking you to write long posts. We’re not asking you to bare your soul, or at least not at first.
But what we want you to do, once a week, is just comment on something. Ask a pertinent question. Answer somebody’s question. Thank somebody for sharing what they’ve shared.”
Why This Tip is Awesome
First, asking a leader to comment once a week is totally achievable. You are giving them a specific and easy way to add value, something a time-pressed senior leader can surely appreciate.
Second, when you step back and think about knowledge sharing, a lot of times, the value is in the comments. Someone is asking for help because they don’t have an answer. A lot of your senior leaders have that knowledge and they want to share it—they’re just not quite sure how to get started.
Finally, once your leaders start sharing their knowledge in comments and see how easy and rewarding it is, many of them will go on to write the LinkedIn, blog, and intranet posts you wanted them to write in the first place.
Want to Learn More?
Visit the KA Connect website to watch more talks, connect with our community, and learn more about our annual conference on knowledge management in the AEC industry.