Now that’s what I call a positioning statement.

Bookshop Positioning Statement

This small, yellow, folded piece of paper was placed on top of my wife’s order from BOOK/SHOP. I love the close:

“These are the people we’re working for.”

Perfect.

Posted: May 19th, 2014 | Filed under: Quotable | Comments Off on Now that’s what I call a positioning statement.

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