How are leading architecture firms using social media tools?

© Knowledge Architecture, 2011

You can download a PowerPoint version of this presentation here.  All of the case study examples in the PowerPoint version are hyperlinked to their source.

As readers of this blog know, Knowledge Architecture is currently three months into a six month study on web, social media, and R&D activities of over 500 of the largest architecture and engineering firms in North America. I’ve used four industry surveys to come up with the list of firms for our research: Architecture Record Top 250 Firms, Architect 50, Building Design + Construction Giants 300, and Engineering News Record’s Top 500 Firms.

I took a break midway through the research to refine our initial hypotheses, draw some tentative conclusions, and share the preliminary findings with clients and friends of Knowledge Architecture. I presented our preliminary research last week in New York at THE Marketing Event 2011, SMPS-NY’s annual marketing conference. I’m heading down to Palo Alto today to share our findings with the AIA CEO Large Firm Roundtable.

The findings of Knowledge Architecture’s digital marketing research will be released in the spring of 2012. Several of the firms profiled in Knowledge Architecture’s study will be featured via interviews in the KA Connect blog and/or as speakers at KA Connect 2012 in San Francisco, whose focus this year will be on three intersecting trends driving the future of practice — research, marketing, and technology.

I have shared the slides from my presentations above. I hope you find the survey data and the top ten trends and insights interesting. I’ll be blogging about our findings over the next few months as we round out our survey by taking a deeper look at engineering firms.

I would love to hear your questions and feedback in the comments section below.

Posted: October 27th, 2011 | Filed under: General, Insights | 5 Comments »

5 Comments on “How are leading architecture firms using social media tools?”

  1. 1 Pat Hildebrandt said at 7:55 am on October 28th, 2011:


    You definitely should present this to AIA New York Chapter. I would like to make them aware of your study and presentation. They could do a program on it. Are you contacting them or would you like me to follow-up with them?


  2. 2 Christopher Parsons said at 8:13 am on October 31st, 2011:

    Hi Pat,

    I spoke at a AIA NY PR & Marketing meeting back in February and shared some of the early work that lead to this research. I talked to Kirstin Sibilia and Gretchen Bank about coming back next year once this round of research is complete.

    Is that the group you had in mind?


  3. 3 How much does social media cost? said at 7:47 am on November 4th, 2011:

    […] presented preliminary findings from our research into the web, social media, and R&D activities of over 500 of the largest […]

  4. 4 Who is your core audience? said at 11:02 am on November 11th, 2011:

    […] risks becoming invisible. That’s not good. For example, as I was thinking about how to share our social media research I asked the following question: “What’s the best format for sharing this […]

  5. 5 Sarah Hill said at 12:21 pm on March 23rd, 2012:

    As an architecture student I find this very interesting. I am hoping we start to learn about this as the semester progresses at school.